The Shift to Independent Aftermarket Parts: Why European Drivers are Choosing Value

The European automotive landscape is undergoing a significant transformation. According to the latest 'Automotive Aftermarket Pulse 2025' report from Roland Berger, price sensitivity is reshaping how enthusiasts and daily drivers maintain their vehicles. With a 14 percentage point increase compared to 2024, 57% of consumers are now opting for Independent Aftermarket (IAM) parts over Original Equipment (OE) brands. This shift is particularly pronounced among owners of older vehicles who are looking to balance performance with budget-conscious maintenance. ## Why the IAM Sector is Winning The trend is clear: as the average age of the European car parc climbs toward 12 years, the demand for high-quality, cost-effective alternatives to dealer-supplied parts has surged. Workshops are increasingly recommending non-branded or specialist aftermarket components to help customers manage repair costs without sacrificing safety or performance. Whether it is upgrading to a set of reliable coilovers or replacing worn-out suspension bushings, the independent sector is proving it can match or exceed OE specifications while offering better value. ## Sustainability and the Circular Economy Beyond price, the 'circular economy' is becoming a mainstream priority. Remanufactured and recycled components are gaining traction, helping to keep older performance machines on the road longer. For the enthusiast, this means that maintaining a classic or modern-performance vehicle is becoming more sustainable and accessible. As we look toward 2030, the market is projected to reach £9.5 billion, proving that the independent aftermarket is not just a budget alternative—it is the backbone of European car culture. Takeaway: The move toward IAM parts is a long-term trend. By choosing reputable aftermarket brands, you can maintain your vehicle's performance and handling characteristics while navigating the current economic climate effectively.